Regulations

In Great Britain (GB), nicotine pouches are regulated under the General Product Safety Regulations 2005 SI 2005/1803 (GPSR) and the Classification, Labelling and Packaging (CLP) Regulation 1272/2008, as retained in UK law.

CURRENT REGULATIONS

Pouch Requirements

Nicotine pouches must meet the requirements of the GPSR and CLP before they can be sold in GB. There is currently no need to notify authorities in advance. As long as the product meets these standards, it can be placed on the market.

The upcoming Tobacco and Vapes Bill could provide more specific requirements and restrictions for nicotine containing products.

PROVISIONS

The CLP Regulation

Communicate Product Hazards Clearly

Explain How to
Stay Safe

Classify the Products Hazards

Include a Unique Formula Identifier (UFI)

Notify Poison
Centres

PURPOSE

The GPSR

Ensure Products are Safe for Consumer Use

All products must be safe when used under normal or reasonably foreseeable conditions. This can be shown by demonstrating that the product meets recognised national safety standards and codes of practice. For nicotine pouches, this means confirming that all ingredients, packaging, and labelling comply with relevant safety requirements.

Provide Clear Instructions for Use and Disposal

Consumers must be given clear guidance on how to use and dispose of the product safely. These instructions help ensure responsible use and supports proper waste disposal.

Communicate Potential Risks Clearly

Products must display appropriate warnings and safety information on the packaging. This helps consumers understand any potential risks associated with use, especially important for vulnerable groups such as children, pregnant women, and older adults.

Maintain Product Traceability

Each product should include a batch or lot number and the contact details of the producer or importer. This allows the product to be traced if there are safety concerns or recalls. In Northern Ireland, a designated responsible person or entity must be identified. They are accountable for ensuring the product meets all applicable safety standards.

Regulation 2023/988 [EU GPSR], which specifically applies in Northern Ireland, mandates the requirement of a Responsible Person/Entity based within NI or the EU/EEA who is accountable for ensuring the product meets EU safety requirements.

Manufacturers/importers based outside the EU/EEA or NI must therefore appoint a Responsible Person/Entity and the details of the RP must be listed on the product packaging and/or product leaflet.

PURPOSE

The GPSR

Ensure Products are Safe for Consumer Use

All products must be safe when used under normal or reasonably foreseeable conditions. This can be shown by demonstrating that the product meets recognised national safety standards and codes of practice. For nicotine pouches, this means confirming that all ingredients, packaging, and labelling comply with relevant safety requirements.

Provide Clear Instructions for Use and Disposal

Consumers must be given clear guidance on how to use and dispose of the product safely. These instructions help ensure responsible use and supports proper waste disposal.

Communicate Potential Risks Clearly

Products must display appropriate warnings and safety information on the packaging. This helps consumers understand any potential risks associated with use, especially important for vulnerable groups such as children, pregnant women, and older adults.

Maintain Product Traceability

Each product should include a batch or lot number and the contact details of the producer or importer. This allows the product to be traced if there are safety concerns or recalls. In Northern Ireland, a designated responsible person or entity must be identified. They are accountable for ensuring the product meets all applicable safety standards.

Regulation 2023/988 [EU GPSR], which specifically applies in Northern Ireland, mandates the requirement of a Responsible Person/Entity based within NI or the EU/EEA who is accountable for ensuring the product meets EU safety requirements.

Manufacturers/importers based outside the EU/EEA or NI must therefore appoint a Responsible Person/Entity and the details of the RP must be listed on the product packaging and/or product leaflet.

ROBUST PRE-MARKETING TESTING REGIME

Testing Requirements

A comprehensive testing regime should be performed before placing the product on the market to demonstrate that it matches the claims on the label. A robust quality control testing regime should also be completed to ensure consistency between different batches. This includes:

Contact Us

Got a question for us, or a suggestion for improvement?
Please get in touch by filling out the form and a member of our team will get back to you.

Scroll to Top

Got a question for us, or a suggestion for improvement?

Contact Us Today

OVERVIEW

Non-destructive Testing

Non-destructive tests assess key physical properties of nicotine pouches without altering or damaging the product. These tests are essential for evaluating consistency, quality, and shelf stability, and are often the first indicators of potential formulation issues.

 

Non-destructive testing is fast, reliable, and helps maintain the integrity of samples for further analysis if needed.

1. Pouch Mass (Average of 10 Pouches)

This test calculates the average mass of 10 individual pouches from a single product batch.

Why it matters

Consistent pouch mass is essential for uniform dosing, user experience, and trust in product quality. Fluctuations in pouch mass may suggest poor manufacturing controls or undeclared formulation changes.

2. Water Activity (Single Pouch Sample)

This test measures how much free moisture is present in the pouch (as opposed to bound water).

Why it matters

Elevated water activity can promote microbial growth and shorten shelf life. Monitoring water activity helps predict product stability and ensures safety during storage and transport—especially critical in a largely unregulated category.

Test Your Products

Short on testing credits?

Overview

Destructive Testing

Destructive tests break open or chemically alter pouches to assess their internal composition. These in-depth analyses provide essential insights into nicotine levels, chemical content, and potential contaminants that cannot be observed from the outside. These tests are necessary for verifying claims, identifying health risks, and supporting regulatory readiness.

 

Each test typically uses 10–12 pouches per batch to ensure accurate and representative results.

1. Nicotine Assay

(Average of 3 Pouches)

Determines the actual nicotine content in each pouch.

Why it matters

Accurate nicotine delivery is essential for user safety and dosage reliability. Mismatches between labelled and tested values can raise legal, ethical, and health concerns.

2. Major Components – Glycerol & Propylene Glycol

Quantifies common additives that affect moisture retention and texture.

Why it matters

Overuse of these components can negatively impact product safety and sensory experience. Identifying unexpected or excessive amounts can flag poor formulation or undeclared additives.

3. TSNAs – NNN & NNK (Average of 3 Pouches)

Measures two tobacco-specific nitrosamines known to be carcinogenic.

Why it matters

Even in “tobacco-free” products, these harmful compounds may appear due to contaminated raw materials or manufacturing residues. This test identifies potential long-term health risks and supports harm reduction claims.

4. Water Content (Derived from NNN/NNK Sample Set)

Measures total water content (not just active moisture).

Why it matters

Total moisture levels affect chemical stability and microbial resistance. This deeper look supports claims around product freshness and shelf life.

5. Heavy Metals – Chromium, Nickel & Lead (Average of 3 Pouches)

Tests for toxic heavy metals that may be introduced during production.

Why it matters

These metals are harmful even at trace levels and are under increasing scrutiny by health authorities. Testing helps identify contamination sources and promotes safe sourcing practices.

6. pH (1–3 Pouches)

Measures the acidity or alkalinity of the pouch material.

Why it matters

pH affects nicotine absorption and user comfort. Extremes in pH can cause irritation or make the product less effective. This test ensures a balanced, tolerable experience for users.

Test Your Products

Short on testing credits?