Testing & Regulations

CURRENT REGULATIONS

Pouch Requirements

In the UK, nicotine pouches are only regulated by general safety and packaging laws – such as the CLP Regulation and the General Product Safety Regulations (GPSR) – and not by any specific rules for nicotine products.

These products must meet the requirements of the CLP and GPSR before they can be legally sold. However, there is currently no requirement to notify authorities before placing them on the market. As long as a producer can confirm their product meets these rules, it can be sold in the UK.

The upcoming Tobacco and Vapes Bill which will in time provide more specification requirements and restrictions for nicotine pouch products.

PROVISIONS

The CLP Regulation

Clearly and effectively communicate the hazards of the product (mixture) to the consumer. This is achieved by:

Labelling the product with the appropriate Hazard Pictograms (such as the ‘Skull and Crossbones’ or ‘Exclamation mark’ pictograms).

Labelling the product with the appropriate Signal Word (either Warning or Danger).

Labelling the product with the appropriate Hazard Statements (such as ‘Toxic if swallowed.’ ‘May cause an allergic skin reaction.’ hazard statements).

Clearly and effectively communicate ways to avoid or reduce exposure to the hazards of the product and how to respond in the event of exposure by labelling the product with the appropriate Precautionary Statements:

Such as ‘Keep out of reach of children.’, ‘IF SWALLOWED: Call a POISON CENTRE or doctor/physician if you feel unwell.’, ‘Rinse mouth.’

Classify the product (mixture) based upon its composition to appropriately determine the physical, health and environmental hazards posed by the product.

Nicotine plays the largest role in the classification of a nicotine pouch product, given nicotine in its pure form is an extremely toxic and dangerous substance.

The content of nicotine will determine if the product has an Acute Toxicity classification of Category 3 or 4, dependent upon the concentration of nicotine in the product. (A lower category Acute Toxicity classification indicates a more toxic product; Category 3 is more harmful than Category 4).

A Unique Formula Identifier (UFI) is a 16-digit code which is unique to the product (mixture) and is listed on the label.

The UFI code acts as a reference which can be quoted to Poison Centres, where it provides a direct link to information about the contents of the product (mixture).

This aids professionals at poison centres to make appropriate treatment recommendations in case of exposure to the hazards of the product (mixture) and during emergencies.

Application of the UFI code to the product label is optional in GB, but mandatory in NI.

Poison Centre Notifications (PCN’s) provide information about the contents of the product (mixture) to national poison centres.

The UFI code is assigned to the product (mixture) during a PCN.

The information provided to the national poison centre via a PCN enables the professionals to provide necessary and crucial information in case of exposure to the hazards of the product or during an emergency.

PURPOSE

The GPSR

Ensure that products intended for, or likely to be used by consumers, are safe under normal or reasonably foreseeable conditions of use.

This can be achieved by demonstrating the product conforms to national standards and product safety codes.

Provide instructions on product usage and disposal.

There is an emphasis in the GPSR on providing the consumer with instructions on correct use and disposal of the product.

Communicate risks of product usage

There is an emphasis on clear communication of risks through appropriate labelling and warnings, particularly towards categories of consumers most likely at risk by using this product such as the elderly, pregnant women, underage people etc.

Relevant information must be provided to the consumer so that they may assess the risks inherent with the product and take necessary precautions.

Ensure traceability

There is an emphasis in the GPSR on product traceability, this can be met by labelling the product with a batch number and the contact details of the producer.

Regulation 2023/988 [EU GPSR], which specifically applies in Northern Ireland, mandates the requirement of a Responsible Person/Entity based within NI or the EU/EEA who is accountable for ensuring the product meets EU safety requirements.

Manufacturers/importers based outside the EU/EEA or NI must therefore appoint a Responsible Person/Entity and the details of the RP must be listed on the product packaging and/or product leaflet.

PURPOSE

The GPSR

Ensure that products intended for, or likely to be used by consumers, are safe under normal or reasonably foreseeable conditions of use.

This can be achieved by demonstrating the product conforms to national standards and product safety codes.

Provide instruction on product usage and disposal.

There is an emphasis in the GPSR on providing the consumer with instructions on correct use and disposal of the product.

Communicate risks of product usage

There is an emphasis on clear communication of risks through appropriate labelling and warnings, particularly towards categories of consumers most likely at risk by using this product such as the elderly, pregnant women, underage people etc.

Relevant information must be provided to the consumer so that they may assess the risks inherent with the product and take necessary precautions.

Ensure traceability

There is an emphasis in the GPSR on product traceability, this can be met by labelling the product with a batch number and the contact details of the producer.

Regulation 2023/988 [EU GPSR], which specifically applies in Northern Ireland, mandates the requirement of a Responsible Person/Entity based within NI or the EU/EEA who is accountable for ensuring the product meets EU safety requirements.

Manufacturers/importers based outside the EU/EEA or NI must therefore appoint a Responsible Person/Entity and the details of the RP must be listed on the product packaging and/or product leaflet.

REQUIREMENTS

Producers

Before placing a nicotine pouch product on the market, producers should ensure that:

The product has a Safety Data Sheet which clearly lists the product classifications and corresponding labelling elements.

The packaging and labelling meet all the requirements of the GPSR and CLP regulations.

The product is labelled with all the mandatory CLP elements as informed by the product SDS.

That the product has been correctly classified under the CLP regulation.

A batch number is listed on the label as mandated by the GPSR to aid product traceability.

Usage and disposal instructions are provided to the consumer, either via package labelling or via a leaflet.

Appropriate warnings are listed for consumers most likely at risk and risks of the product adequately communicated to the consumer.

Producer contacts details and address are listed on the product label to aid in product traceability and for the reporting of adverse effects to the producer.

The product label displays a UFI code and that a PCN has been submitted if you intend to supply the product into Northern Ireland.

This is not a requirement in GB.

Responsible Person/Entity details are listed on the label if the product is intended to be supplied in Northern Ireland and the producer (manufacturer/importer) is based outside of Northern Ireland or the EU/EEA.

The Responsible Person/Entity must be based with NI or the EU/EEA.

ROBUST PRE-MARKETING TESTING REGIME

Testing Requirements

A comprehensive pre-market testing regime should ideally be performed to demonstrate that the product adheres to and matches label claims. A robust quality control testing regime should also be implemented to ensure consistency between batches of product.

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OVERVIEW

Non-destructive Testing

Non-destructive tests assess key physical properties of nicotine pouches without altering or damaging the product. These tests are essential for evaluating consistency, quality, and shelf stability, and are often the first indicators of potential formulation issues.

 

Non-destructive testing is fast, reliable, and helps maintain the integrity of samples for further analysis if needed.

1. Pouch Mass (Average of 10 Pouches)

This test calculates the average mass of 10 individual pouches from a single product batch.

Why it matters

Consistent pouch mass is essential for uniform dosing, user experience, and trust in product quality. Fluctuations in pouch mass may suggest poor manufacturing controls or undeclared formulation changes.

2. Water Activity (Single Pouch Sample)

This test measures how much free moisture is present in the pouch (as opposed to bound water).

Why it matters

Elevated water activity can promote microbial growth and shorten shelf life. Monitoring water activity helps predict product stability and ensures safety during storage and transport—especially critical in a largely unregulated category.

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Overview

Destructive Testing

Destructive tests break open or chemically alter pouches to assess their internal composition. These in-depth analyses provide essential insights into nicotine levels, chemical content, and potential contaminants that cannot be observed from the outside. These tests are necessary for verifying claims, identifying health risks, and supporting regulatory readiness.

 

Each test typically uses 10–12 pouches per batch to ensure accurate and representative results.

1. Nicotine Assay

(Average of 3 Pouches)

Determines the actual nicotine content in each pouch.

Why it matters

Accurate nicotine delivery is essential for user safety and dosage reliability. Mismatches between labelled and tested values can raise legal, ethical, and health concerns.

2. Major Components – Glycerol & Propylene Glycol

Quantifies common additives that affect moisture retention and texture.

Why it matters

Overuse of these components can negatively impact product safety and sensory experience. Identifying unexpected or excessive amounts can flag poor formulation or undeclared additives.

3. TSNAs – NNN & NNK (Average of 3 Pouches)

Measures two tobacco-specific nitrosamines known to be carcinogenic.

Why it matters

Even in “tobacco-free” products, these harmful compounds may appear due to contaminated raw materials or manufacturing residues. This test identifies potential long-term health risks and supports harm reduction claims.

4. Water Content (Derived from NNN/NNK Sample Set)

Measures total water content (not just active moisture).

Why it matters

Total moisture levels affect chemical stability and microbial resistance. This deeper look supports claims around product freshness and shelf life.

5. Heavy Metals – Chromium, Nickel & Lead (Average of 3 Pouches)

Tests for toxic heavy metals that may be introduced during production.

Why it matters

These metals are harmful even at trace levels and are under increasing scrutiny by health authorities. Testing helps identify contamination sources and promotes safe sourcing practices.

6. pH (1–3 Pouches)

Measures the acidity or alkalinity of the pouch material.

Why it matters

pH affects nicotine absorption and user comfort. Extremes in pH can cause irritation or make the product less effective. This test ensures a balanced, tolerable experience for users.

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